As a designpreneur, your business website is an important tool in promoting your business or marketing your products. Hence, we thought it would be great for us to share some thoughts on this year’s trends.
Last year was a great year for web designers. There were a lot of new ideas being created.
While there could be new emerging trends this year, the existing ones would continue to have a permanent impact.
1. Flat design
Flat design is not a fad. Introduced and made popular by Apple last year, this minimalist design is here to stay this year because it makes sense. It’s all about keeping your website, simple, clean and modern. This design is less cluttered, making more use of white space and overall a better use experience.
2. Responsive design
With the ever increasing number of tablet and mobile users, designers and developers are definitely taking it a step further to make websites more mobile friendly.
3. Eliminating sidebar for more visual impact
Since last year, we have been thinking whether we should keep the sidebar of this blog. While we might not do it any sooner, many websites are expected to drop the sidebar for more visual impact.
4. Parallax scrolling and long scrolling
There are different types of scrolling like short scrolling, parallax scrolling and long scrolling. In the recent times, long scrolling is fast becoming the choice of web designers. It is comfortable for viewing.
Parallax scrolling is also fast becoming a hot trend lately. It is a technique that features layered images that move around the website in different speeds or even perspectives creating a nice and interesting 3D illusion.
5. Use of typography
Forget about Times New Roman, Arial or Helvetica. These fonts are no longer good enough because we can get high quality fonts at affordable prices. With the availability of mobile apps, we have been exposed to all sorts of beautiful typography and raised our expectations towards font usage.
While we have done infographic design in Desktop Publishing classes, we have never implemented infographics into web design. It would be interesting and useful because it presents a lot of information in a small space, eye-catching and doesn’t cost much to produce. We are also living in an era where we are capable in absorbing loads of information. Hence, infographic is an ideal way to communicate large pieces of data.
7. Focus on simplified content
More content-heavy websites will opt for simpler, cleaner approach for better user experience. You don’t need fancy widgets or icons that will steal the spotlight. Just let the actual content speaks for itself and shine.
8. Newsletter design
Newsletter design is not exactly new but it’s going to stay and becoming more exciting and creative. It complements well with your email marketing, which is definitely one of the most effective ways to reach out to your customers.
9. Fixed navigations
This is when you scroll down and the navigation stays on the page. This becoming fairly commonplace among freshly-designed websites. If you’re dealing with a content heavy website, this fixed position sidebar or top menu will be a logical approach.
This semester we are offering MCD 3014 Multimedia & Web Development to Entrepreneurial Design students. If you’re interested to know more about our Diploma course, write an email to firstname.lastname@example.org.