Petaling Jaya, Malaysia, June 6th, 2013 – KDU University College (KDU UC) announced the launch of a new and unique Diploma in Entrepreneurial Design program that aims to develop students into highly skilled and innovative ‘design entrepreneurs’ and cater to the growing needs for skilled professionals in the creative industry.
Design entrepreneurs are creative designers who are innovative and able to effectively conceptualize designs based on the specific needs of customers and organizations. They also possess entrepreneurial knowledge and skills.
The combination of these is seen as crucial to the creative industry in the country as it provides a pool of competent and highly skilled creative workforce whom are adept at solving problems by generating ideas, creating visible and viable intellectual properties, and creating opportunities for others.
The Diploma in Entrepreneurial Design programme aims to prepare students by focusing on three essential areas, namely skills and techniques of design, creating design concept and business management.
This two-year programme was developed in collaboration with the Malaysian Design Council (MRM), a non-profit agency under the supervision of the Ministry of Science, Technology and Innovation (MOSTI).
Mr. Ian Howard Davies @ Tuan Haji Iskandar Abdullah, Special Advisor of the MRM and Prof. Dr. Khong Yoon Loong, Vice-Chancellor of the KDU UC jointly launched the program in a brief ceremony held at the Black Box of the University College’s Damansara Jaya Campus in Petaling Jaya.
In his opening speech, Prof. Dr. Khong said, “The sharp rise of locally-owned creative design houses, on the back of increasing demand for skilled creative professionals in the country reveals the need for creative designers who are not only skilled at conceptualizing and developing designs, but also ensuring those designs meet the specific needs of their customers or organizations. In addition, they possess the necessary skills and knowledge to run their businesses”.
Later, in his speech, Mr. Ian Howard Davies commended KDU UC for their effort in engaging with the MRM to develop such value-added, industry-focused programmes that will benefit the creative industry in the country.
He added, “MRM is a governmental body, therefore supporting and endorsing a new programme becomes an event of a national scale, and MRM is pleased to collaborate with KDU UC”.